Social Media has become a major marketing tool. You can’t expect your product to break ground without utilizing it. In 2015, nearly 3.5 billion people were accessing Social Media through their smartphones. Using Social Media to market whatever product or service you’re selling would be in your best interest. Why though? Well, the word, “Social” should give you a clue. It gives businesses the opportunity to connect and engage with their clients and audience as often as 7 times every day. This means that if you are not engaging Social Media to promote your business, then you are losing out on gaining ground where your audience spends most of their day.

How Do You Use Social Media To Market Your Business?
One of the first steps is to know your audience and where you can reach them. It’s important to find out where your target audience spends a majority of their time. For example, say you are a mechanic for large industrial machines; it is likely that you would be using platforms like Facebook and Twitter. Part two of your first step is to have a dedicated Social Media Manager or someone to take charge of your social media account. With someone to manage posts and focus in on following current trends and hashtags, business owners can focus on other aspects of growing their business. A Social Media expert also works hand in hand with any graphic design member or team that is staffed. The second step is to organize your Social Media Marketing Campaigns. You’ll need to have a clearly defined Marketing strategy that will not only reach your prospects but your current clients as well. You’ll need marketing material such as blogs, images or even videos to promote your product or service. Your marketing material also has a lifespan, typically it takes a person around 7 times to see an image and take action. This is called “The Rule of 7”

The Rule of 7
“The Marketing Rule of 7 states that a prospect or client needs to “hear” the advertiser’s message at least 7 times before they will take action to buy that product or service.” Marketing messages should come in the form of useful content to those who are not clients, and to those who already are clients. The messages usually tell stories that create an emotional connection. Tell your prospective clients about what it is like doing business with you – by enlisting your happy, loyal employees and customers along the way.

How Do You Tell Your Story?
Pictures say 1000 words! Using imagery to convey your story will compel your audience to “hear”, read or view what you have to say about your business, product, and services. If pictures say 1000 words, imagine what videos say? Videos are effective for customers on the go, who don’t want to spend 7-10 minutes reading an article about a product or service.

References
https://www.krusecontrolinc.com/rule-of-7-social-mediacrushes-old-school-marketing